After Google, Facebook and the defense of the Special Database United States. The giant started in 2006 as a partner for publishers in measuring and understanding visitor behavior: Quantcast Measure. This gives you as a publisher the opportunity to identify your users. And you can create audience segments to sell ad space with increased relevance to advertisers. In 2009, Quantcast in the US started a solution that uses this data for advertising purposes. From 2017, a cookie Special Database tool was added that was developed in collaboration with VIA (formerly IAB) and is fully GDPR-proof. These products form the basis for a lot of availability of live first-party data. Also read: Increase your reach with Spotify Advertising: 8 tips AI capabilities Quantcast founder Konrad Feldman is one of the founders of the Special Database AI that detects fraud in financial transactions.
A solution that has since been adopted by just Special Database about the entire banking world. Now he has developed an AI to create first-party data profiles from search, surfing and buying behavior. The AI possibilities can be found in a tool that Special Database develops a profile of your ideal target group based on interests and search behaviour. And a second tool that develops a customer profile based on pixels on your own website that updates the AI in real-time. Based on this customer profile, the AI identifies the most relevant users for your campaign goals. Even if they have never Special Database been to your site. Ultimately, Quantcast focuses primarily on influencing and by definition uses a data-driven attribution model.
This distinguishes it from Google, which still Special Database focuses a lot on direct interaction and directly chargeable attribution; last click model. Self-service platform For a long time Quantcast only worked on a managed basis, a collaboration in which Special Database everything is outsourced and there is no longer any control over budgets. Also known as direct purchasing. However, since 2020 they have been offering a Self Service platform for the Performance Product. (Only in the US, the branding product can also be used in the Self Service platform. This will soon also be available Special Database for the rest of the EU.) You have control over your campaigns as you are used to from Google Ads, DoubleClick and Adform.